Customer Retention Tactics That Can Benefit Your Business
When you’re running an up and coming small business, finding clients is the name of the game. While it’s great to have the ability to find new clients, it’s just as important to retain customers. Here, you’ll find a few tactics to help you boost the customer retention rate.
Use Positive Social Proof
While word of mouth can still be a good way to find customers, it’s not the best way to encourage them to stick around. When you’re creating your website, reach out to a few customers to see if they’ll offer positive social proof such as testimonials or a review on your social media pages. When potential clients are greeted with great reviews on your site, they’ll have a better first impression and will be more likely to remain a long-term customer.
Provide Personalized Service
To up your chances of customer retention, make sure to educate your customer support team on the value of personalized service. Too often, customers are met with hurried or dismissive service. This harms your business, and can leave clients with a bad view of the company. For most industries, there are plenty of options for customers to choose from. One bad customer support experience can drive valuable clients to a different company, so make outstanding service a priority. There are lots of ways you can do this, so you’ll have to explore and find the best tactics for your own style of business. However, it’s always a good idea to note the customer’s name and keep everyone on the support team updated. Add plenty of notes into the system, so if the client ever calls again, it’ll be a seamless process.
Take Time to Educate
There’s a lot to be said about a great social media presence, including a blog or YouTube channel. While it’s great to provide plenty of pictures on your website, that’s often not enough to score customer retention. To sell the value of your product or service, you’ll need to showcase a steady stream of benefits that it can provide. For example, if you sell cosmetic products, update your blog on a regular basis with tutorials for a variety of makeup looks. This can be applied to any number of products or services—just show your customers the enjoyment they can get from your company.
Customer retention doesn’t always come easily. To keep clients coming back years to come, you’ll need to have an understanding of what makes a company reputable. Start by collecting a few testimonials, and then focus on customer service and educating your client base about the product or service.